Back in 2014, I applied for work experience with Vu Online, a local web design studio. What started as a week in the office quickly turned into a part-time job, and I worked as their Chief of Stuff for the next eighteen months — right up until I left for university. I was happy to hear recently that they were planning to rebrand, and even more delighted when they asked me to collaborate with them on the project.
I worked closely with the team at Vu to determine the shortfalls of their former identity and determine what their actual target audience was, along with how a new identity could better appeal to it. The result was a much more playful, less masculine approach which features large blocks of colour, modern typography and subtly-animated isometric illustrations.
The logo is a geometric abstraction on Vu's name, intended to be versatile with regard to colour and size. I produced a series of playful alternate logos highlighting the different areas of Vu's practice, as SVG format to reduce load times on the website.
I also produced a number of illustrations for use around the website, both larger-format header designs and isometric icons to represent different services Vu offers. These are again implemented as SVGs on the web, which allows them to be subtly animated.
Illustrations of this nature proved difficult as I had no prior experience with commercial illustration. As the project progressed, however, my skills improved dramatically, and I revisited the earlier pieces to bring these up to speed with the newer ones.
I collaborated with the Vu team on their business cards and other print materials. The website itself was built by Vu in-house (which makes sense, they're far better than me at web development), but I worked closely with them to work out the layout and type spec.