A festival of underground creative works.
The B-Side is a collective organised by Photography and Creative Events Management students at Falmouth University. It aims to provide a platform for creatives
to display and share their work, as well as network and build an audience. I’m oversaw their visual identity in the leadup to their first major event, an eponymous creative festival.
The most substantial part of the identity is the typography: a combination of Eurostile Extended and Linotype Americana, two distinctly contrasting typefaces, represent two ends of a broad stylistic spectrum. This contrast makes the diversity of B-Side’s exhibited work seem more intentional than simply trying to fit it all into a grid with Helvetica.
B-Side’s combination business card / flyers were printed onto 300gsm black card stock with white ink. The speckle pattern, used elsewhere as a background texture and brand element, is unique on every card.
The festival’s advertising relied on a number of posters — old vinyl records, the b-sides of which were screen printed with B-Side’s details.
The B-Side Festival took place in five locations simultaneously, with an after-party at a sixth. I used public GIS data from OpenStreetMap to create an accurate, scalable vector map to direct attendees to the various sites.